As a Marketing Director you’ll perform a more strategic role than the Marketing Manager and are more likely to be responsible for a company rather than a department. The role calls for a mix of marketing, marketing communications and sales, and your acquired experience is what will win you the executive position.

A good marketing executive will be spotting trends, but also constantly re-appraising all the marketing tools within the company to make sure they’re giving the company an advantage over its competitors.

It’s very much a fluid role that calls for creativity, insight and good old fashioned business sense.